2016, was the time when we realised our strengths and the opportunity of launching a private label brand in the growing e-commerce landscape. And then came the 2nd start-up – TheYaYaCafe.
TheYaYaCafe is a private label brand with designs that enchant and products that make you smile with their quirkiness.
In the process of building Giftsmate & TheYaYaCafe we have transformed into a digital business led by design, creativity and utility.
Our products are bespoke, custom made, widely popular online, and we aim to delight you with the quality and quirkiness hoping to make your relationships more loveable with their use.
TheYaYaCafe, made a natural progression for us where we were now finally able to put all our hard work, struggles and learning to form and shape. A time when skies finally cleared around both our brands and the strategies became clear.
The journey has been relentlessly working on building brands from scratch – literally from ideas to maturity. Incessantly bargaining with the ecosystem, be it account managers or vendors for a steady cash flow and market space. Forever selling our vision and merit to all partnerships, to ultimately reach a place where the brands are easily resonated with. #D2Cbrands
From then on, the team and brands have grown YOY, we do over 10K products, in 40+ categories, and have served over half a million customers worldwide.